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Authlink Raises $300,000 For Product Provenance And Ownership Management Platform

The company is soon going to launch an owner vault, which is a secure mobile app for product and certificate owners.

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CHENNAI (Tamil Nadu): Blockchain startup Authlink on Tuesday closed their first round of seed funding successfully.

Authlink, founded in December 2019 by Akash Gaurav and Kharthick Palanisamy, is a security company providing brand protection and product ownership management and ensuring a perpetual relationship among brands and its customers.

Bharath Corp House, a Chennai, India-based technology fund invested $300,000 into the startup to fuel the technology development and build its partners’ ecosystem.


The startup has designed and developed a fully decentralized and asset-agnostic Authlink Network.

It’s a secure blockchain-powered network consisting of brands, owners, independent QAs, and third parties; the ecosystem together creates a chain of trusted information regarding a product and document.

The network creates a digital footprint of each step involved in the creation of a product and the issuance of a document. The footprint created on the network ensures the product provenance, proof of authenticity, and proof of ownership.

Authlink further offers an Issuer dashboard for brands and institutes to register their products and create immutable certificates on the network.


This is an easy-to-use platform with intuitive UI- and API-based services for institutes to access Authlink services directly through their existing ERPs and CRMs.

Further, the company is soon going to launch an owner vault, which is a secure mobile app for product and certificate owners to easily store, manage, share, and transfer their valuables electronically.

The Authlink ecosystem enables a wide range of value-added services for vault owners to avail of these services and benefits in a convenient and secure manner.

Millennials​ and Generation Z are going purely digital and demanding ways of managing all their valuables and certificates with the same convenience. This new era is all about offering ease, transparency, and security in an all-around aspect. Our ecosystem is enabling this offering while providing brands newer ways of maintaining a perpetual relationship with their customers,” said Akash Gaurav, co-founder, Authlink.

The platform has its proven use cases in several industries and is being launched with a focus on Jewelry & Luxury Goods, Automobiles, Educational & Professional Certificates, and Government Licenses.


The company has already built a sophisticated technology to imprint information in the physical world to tie over a blockchain-based asset.

The company also utilizes Smart Contracts to keep all platform data trust-free and maintains the highest standard for security and user privacy in the industry.

Funds raised in the seed round are enabling the company to build its partners’ ecosystem faster as well as fuel research and new technology development.

Disclaimer: This is an unpaid press release by Authlink. Readers’ discretion is advised while consuming the content of the release.

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Media and Entertainment

Raftaar and Krsna Release Rap Song ‘Chaukanna’ Featuring Actor Karan Wahi

Chaukanna is a peppy number that perfectly navigates between the 2 contrasting personalities.

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दो खिलाडी. प्रॉब्लम भारी. Hotstar Specials latest show HUNDRED– a masala entertainer about the many misadventures of a dysfunctional duo; starring Lara Dutta, Rinku Rajguru and Karan Wahi was a runaway success.

Rap sensations Raftaar and Krsna have come together to launch a new rap song ‘Chaukanna’ featuring Karan Wahi and is inspired by the leading women of the show. Just like the uncanny jodi from the show, Raftaar and Krsna perfectly personify ‘दो खिलाडी. प्रॉब्लम भारी’

Chaukanna is a peppy number that perfectly navigates between the 2 contrasting personalities of Saumya (Lara Dutta) narrated by Raftaar and Netra (Rinku Rajguru) rapped by Krsna whobring alive the perspective of character Mad-E (Karan Wahi) from the show.


Raftaar and Krsna have collectively brought to life the chaos and madness related with each of the characters and created this foot-tapping masterpiece.

Rapper Raftaar said, “The inspiration for this song came from the dysfunctional jodi of HUNDRED; Lara and Rinku are so uncanny but yet amazing together. So, when a chance to create something hatke popped up, we got pretty pumped. Chaukanna is a peppy number with an effortless hummable tune. We hope it briings some sunshine in these gloomy times. Working with Krsna and Karan was effortless, and I can’t believe we managed to pull this off virtually.”

Krsna said, “A crazy tune like Chaukanna beautifully compliments the chaos of the mad-jodi of HUNDRED. Raftaar and I both wanted to champion a character from the show and create a song that everyone would enjoy. When people listen to this song, we want them to get into the vibe of the song and dance their hearts out – that’s where the real fun lies!”


Hotstar Specials presents HUNDRED is about a terminally ill girl, Netra Patil (Rinku Rajguru) looking for thrills is hired to be an undercover agent by an ambitious female cop, ACP Saumya Shukla (Lara Dutta) looking for a promotion.

As they both unite to accomplish their own goal in 100 days, chaos ensues. Directors Ruchi Narain, Ashutosh Shah and Taher Shabbir have maintained a crisp balance between action, drama and humour that make HUNDRED a fun family entertainer.

The cast includes powerhouse talent in prominent roles including Karan Wahi, Sudhanshu Pandey, Parmeet Sethi, Rohini Hattangidi, Arun Nalawde and Makarand Deshpande. The 8-episode series is streaming live on Disney+ Hotstar VIP.

Disclaimer: This is an unpaid press release by Ruder-Finn Asia. Readers’ discretion is advised while consuming the content of the release.


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EDUCATION

60% Women Feel Schools Lack Adequate Menstrual Hygiene Facilities: Survey

Schools in India must develop better awareness and infrastructure for periods, shows 5th Annual Everteen Menstrual Hygiene Survey

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More than 51% women respondents say Indian schools do not have a proper system to prepare teen and adolescent girls regarding the onset of menstrual periods and nearly 60% women feel schools lack adequate facilities for girls to change and dispose of the sanitary pads. This was revealed by the 5th Edition of Everteen Annual Menstrual Hygiene Survey.

Conducted ahead of the Menstrual Hygiene Day 2020 on May 28, the everteen menstrual hygiene survey was conducted among nearly 7000 Indian women participating from various cities of India including Delhi, Mumbai, Bangalore, Chandigarh, Hyderabad, Ahmedabad and Kolkata.

Over 51% women respondents claimed that Indian schools do not have adequate systems to educate or mentally prepare teen and adolescent girls regarding the onset of menstrual periods. More than 95% women asserted that Indian school system should have some awareness programs to prepare girls on the subject.


The everteen Menstrual Hygiene Survey also revealed that during adolescence, nearly 60% women did not have any prior knowledge about menstrual periods. In fact, as many as 38% women had first misinterpreted it as an injury or disease.

In terms of infrastructure, almost 59% women felt that schools do not have adequate cleanliness of public toilets or facilities for girls to change and dispose sanitary pads off.

Chirag Pan, CEO, PAN Healthcare, says, “Menstrual hygiene and wellness have been known issues in the Indian context. While there has been progress in recent years, it is imperative that we leverage our strength in the Indian value-based systems and inculcate the importance of good menstrual hygiene from the onset of puberty itself. Schools can and must play a pivotal role in bringing this paradigm shift through classroom education, awareness programs and focused infrastructure development.”


Wet And Dry Personal Care Pvt Ltd, the company that owns everteen feminine hygiene brand, is a subsidiary of PAN Healthcare.

In workspaces too, 41% of women felt their office needed better cleanliness and facilities to change and dispose the sanitary pads off in toilets.

The everteen Menstrual Hygiene Survey 2020 also suggests that the role that doctors can play in preventing gynaecological problems is significantly downplayed due to the shame and guilt associated with menstrual cycles in Indian context.

More than 50% of women said they have had some gynaecological infection or problem such as UTI, rashes, foul smell or itching during or after menstrual cycle in the past one year. Among these, 20% of women had such issues more than 3 times during the year.

More than 64% of women have faced irregularities in their period dates, out of which half have had to deal with it more than 3 times in a year.


Ironically, only 37% of women said they consult a doctor in the case of irregular periods, whereas 32% prefer to discuss it within the family and 30% just ignore it.

Similarly, more than 54% of women have had white discharge, but only 25% prefer to consult a doctor.

As many as 56% women believe that menstruation is still perceived as a taboo in Indian society.

Not surprisingly, then, more than 42% of women felt uncomfortable buying sanitary essentials from a shop or a chemist, especially when there were several other customers.

Because of the guilt associated with the menstrual cycle, 87% of women admitted that they had to hide or secretly take their sanitary product for changing.

Interestingly, more than three-fourths of the respondents said that menstruation would not have been such a taboo subject in the society if men had it too!

Another key revelation from the survey shows that 53% of women have used a public toilet more than 3 times at the office, mall or cinema hall to change sanitary product.

Our everteen survey shows that 75% of women feel uncomfortable having to use public toilets to change sanitary products. Yet, more than 93% of women still use sanitary napkins. By switching to better, modern-age menstrual hygiene methods (MHM) such as menstrual cups, women can reduce the number of times they have to change their sanitary product in a day. Many women have told us that using menstrual cups has greatly reduced their daily discomfort due to periods,” said Hariom Tyagi, CEO, Wet and Dry Personal Care.

The survey revealed that menstrual cups are now being used by 4% of the women, and their adoption has overtaken tampons by almost double.

One of the alarming trends that emerged from the survey shows that more than one-third of women said they have used a pill or some other method to delay periods in case of an important occasion.

As an industry leader in feminine intimate hygiene, everteen has been keeping a pulse of the evolving menstrual hygiene trends in India through its annual surveys since 2014.

It has played a crucial role in creating widespread awareness through campaigns such as #FixYourPeriods.


During the COVID-19 lockdown, everteen launched #SheNeedsPad, a social initiative to distribute free sanitary napkins among women in need at their doorsteps all over India.

Everteen offers more than 30 different intimate hygiene and wellness products for women including sanitary pads, tampons, menstrual cups, bikini line hair remover crème, intimate wash, intimate wipes, toilet seat sanitizer, menopausal relief capsules and more.

Its products have been shipped to customers in countries including Australia, Bangladesh, Hong Kong, India, Malaysia, Oman, Qatar, Saudi Arabia, Singapore, Sri Lanka, US, UK, Vietnam, and several African countries such as Ghana, Kenya, Namibia, Nigeria, South Africa, and Uganda.

Everteen is also a partner of the global Menstrual Hygiene Day, a global platform supported by organizations like UNICEF and USAID to raise awareness about the challenges faced by women and girls worldwide due to menstruation, and highlight solutions to address such challenges.

Disclaimer: This is an unpaid press release by PAN Healthcare. Readers’ discretion is advised while consuming the content of the release.

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Press Release

COVID-19: This Ayurvedic Hand Sanitiser Both Kills Germs And Nourishes The Skin

Flood your daily diet with Vitamin C rich vegetables and fruits.

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As the nation is going through a tough time due to the Covid-19 outbreak in the country, the majority is maintaining solidarity and staying indoors during the nationwide lockdown there are warriors who are handling the frontline of this battle with the Coronavirus.

These COVID heroes who are working pillar to post to serve the citizens so that they can stay home and safe are doctors, bankers, public servants, policemen, journalists, delivery personnel, hospitality etc.

Among the force of these warriors is Nutriorg, which is meticulously working with complete vigour during this difficult situation to serve the nation and its health needs.

The best way to keep yourself and your family safe from being affected by the Coronavirus is to isolate the old for the sake of their safety. For you, you should keep your hands disinfected/sanitized at all times before touching your facial area.


For a while, make it a practice to avoid touching your face frequently. Be a responsible citizen and don’t stroll outdoors without emergency situations as you are responsible for the safety of the people around you as the virus is highly contagious.

The most effective precaution you could take is to work towards building your Immune system to be strong. This can combat the virus really well. Flood your daily diet with Vitamin C rich vegetables and fruits. If you are unable to procure such vegetables then consume lemons or oranges regularly in the form of ‘Shikanji’ or juice. Vitamin C works wonders to strengthen immunity.

Resort to exercising daily and eating healthy and hygienic food. Sanitize/disinfect your home daily leaving all surfaces clean and disinfected to maintain safety and hygiene at all times. Avoid street food for a long time in the present and approaching period. Avoid going to public places without urgent need.


Sanitize your hands frequently if you are outdoors.

If you feel that these commercial hand sanitizers are leaving your hands rough then opt for the Nutriorg Ayurvedic Hand Sanitizer with 60% alcohol which kills germs as well as nourishes the skin leaving it soft and smooth. It has Aloe vera, Turmeric and Lemon among its contents.

Also, don’t overlook the hygiene of your kitchen. Sterilize your veggies and fruits with Apple Cider Vinegar before refrigerating or consuming. The Chyawanprash and its components are also excellent boosters of immunity and other bodily functions.

Nutriorg offers a Vedic formula of Chyawanprash that is a combination of 48 herbs and boosts your immunity in leaps and bounds.

Take immunity supplements such as shots or juices to feed your Immunity. Nutriorg offers an Immunity Booster Juice that is a combination of wondrous ingredients well-known for strengthening Immunity.


All in all, in this dreadful time, keep calm and don’t panic as stress weakens your Immune system. Utilise this time period for productive work and spending quality time with your family.

Disclaimer: This is an unpaid press release by Nutriorg. Readers’ discretion is advised while consuming the content of the release.

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