NEW DELHI: During the year 2017-18, a massive drive for scaling up of retail marketing activities was initiated by Tribal Cooperative Marketing Development Federation Of India Limited (TRIFED) of the Ministry of Tribal Affairs for achieving the sale target of Rs. 21.00 Crores and corresponding procurement target of Rs.12.25 Crores.
A number of new initiatives were undertaken which resulted in substantial increase in sale from Rs.11.37 Crores in 2016-17 to Rs.20.08 Crores (provisional) during 2017-18, a record increase of 77% and a record sale in the history of TRIFED.
Expansion of Outlets:
The expansion of showrooms in the year 2017-18 was undertaken on a large scale. As a result, TRIFED had a network of 36 own Sales outlets, 33 outlets on consignment sale and 18 franchisee outlets located across the country as on 31.03.2018 in comparison to 29 own outlets and 13 consignment outlets as on 31.03.2017.
Own Outlets –
TRIFED opened seven new own outlets at Bhopal (Madhya Pradesh), Rameshwaram (Tamil Nadu), Ranchi (Jharkhand), Jaipur (Rajasthan), Jagdalpur and Raipur (Chhattisgarh).
Consignment Outlets –
TRIFED started twenty outlets on consignment basis at Ranchi (Jharkhand), Trichy (Tamil Nadu),Thanjavur (Tamil Nadu), Bangalore (Karnataka), Uttarkashi (Uttarakhand), Ahmedabad (Gujarat), Raipur, Bhilai, Jagdalpur, Ambikapur, Bilaspur, Rajnandgaon, Kanker, Durg (Chhattisgarh) during the year 2017-18.
Franchisee Outlets –
TRIFED introduced a new concept of expansion through Franchisee, in which no manpower and infrastructure of TRIFED is required, except payment of commission ranging from 10-25% on net sales to the Franchise.
Eighteen franchisee outlets at Ranchi, Jamshedpur, Ramgarh Cantt. (Jharkhand), Patna (Bihar), Guwahati (Assam), Jaipur, Udaipur, Mandawa (Rajasthan), Bhopal (Madhya Pradesh), Nasik (Maharashtra), Puri (Odisha), Dehradun and Uttarkashi (Uttarakhand) were made operational during the year 2017-18.
E-Commerce and M-Commerce:
TRIFED has made arrangements for the sale of various tribal products through various e–marketing platforms of Amazon, Snapdeal, Flipkart, Paytm and GeM. Around 1500 number of different tribal products were listed in these e–marketing portals and a sale of Rs.5.00 lakhs was realized in 2017-2018.
All these above activities benefitted 70,000 tribal artist families who doubled or tripled their tripled their marketing facilitation by TRIFED.