BHARAT: Producer-Director Ramanand Sagar’s EPIC || RAMAYAN || has created the world record of being the Highest-Viewed Entertainment Programme Globally on April 16, 2020, during the 9-10 PM slot. The episode on the day, which featured the Lakshman-Meghnad Maha Yuddh, was viewed by a mind-numbing 7.7 crore people in the aforementioned time slot.
Rebroadcast of #Ramayana on #Doordarshan smashes viewership records worldwide, the show becomes most watched entertainment show in the world with 7.7 crore viewers on 16th of April pic.twitter.com/hCVSggyqIE
— Doordarshan National (@DDNational) April 30, 2020
— Prasar Bharati (@prasarbharati) April 28, 2020
33 years after it first appeared on television, the series is being retelecasted on Doordarshan National from March 28.
DD National which airs the show has also continued its string of strong viewership numbers. It is the most viewed channel across all genres, all languages, all platforms in the Indian television space.
The channel generated a total of 1.64 billion impressions from 18 to 24 April, as per BARC data. Sun TV was at the second spot with 1.12 billion impressions.
In fact, || RAMAYAN || has become the most viewed show in the Hindi general entertainment channel (GEC) segment ever since it started airing on DD National from March 28.
Episode one on the first day got 38 million viewers which increased to 45 million for the evening slot. The next day the viewership increased to 40 million in the morning to 51 million at night. Thus the show received a total of 91 million views in just one day.
Here are two clips that describe the impact that the epic TV series has always had on Indians:
With #Ramayan being re-telecasted on T.V., it finally feels like there’s something for everyone to sit and watch together. And in such difficult times, that’s what keeps us strong – being together.#InThisTogether #quarantine #coronavirus pic.twitter.com/0OBfMg7eqL
— Indiatimes (@indiatimes) April 11, 2020